The Uniqueness
Myth taps the knowledge of the world’s best business minds
to dispel myths and misconceptions that have plagued business
leaders since the beginning of commerce.
This book was designed
for:
Senior level executives
and business owners – whether you’re
looking for ways to widen the gap over your competitors or struggling
to return to earlier levels of profitability, The Uniqueness
Myth will help you determine where you need to focus your attention.
Emerging business
leaders – at some point you’ll
find yourself facing new responsibilities for which you have
little, if any, background or experience, The Uniqueness Myth
will help you fill in those gaps.
Professionals who
want to become strategic partners with senior management - this
transition requires a holistic view of business that many professionals
don’t possess. The Uniqueness Myth will not only help
you expand the breadth of your business background, it offers
business improvement ideas that you can use to get recognized
as a business partner.
The Uniqueness
Myth:
Identifies the
core concept for each of ten aspects of business: strategy,
marketing, sales, customer service, pricing, production, organizational
structure, work environment, finance and administration.
Example: The core concept for “Strategy”
is to provide something the market wants or needs that it
isn’t getting.
Highlights the most
frequently made mistakes in each of these areas.
Strengthens leaders’
business background by providing the wisdom of some of the world’s
best business minds.
Serves as a ready
reference for leaders whose business is struggling.
