American Idol – Conflicting Messages?
Monday, March 16th, 2009Are the American Idol judges setting clear expectations…
…or sending conflicting messages?
I’m an American Idol fan, particularly after they’ve identified those who will compete in front of live audiences. I’m struck by the judges’ caveat that the contestants need to take a risk, followed by their criticism that the contestant chose “the wrong song.”
How can someone take a risk without, at times, making the wrong choice? I don’t believe it’s possible. Either you play it safe and stay with the tried and true or you try something new and learn something in the process.
There are dilemmas hidden in my last statement. First, nothing is permanent so the tried and true won’t last forever. The market for what you offer, whether it be a product, service or job skill, will eventually go away. Failing to recognize this fact, and staying with what you know works, is a risk in and of itself.
Second, trying something new also carries a risk. You can, however, limit your risk by how you structure your approach. Jay Abraham in his book, Getting Everything You Can Out of All You’ve Got, tells us to test our new ideas. Whether it’s a marketing message, a new pricing model or your resume, send just a few (5 or 10) then see what reaction you get. Tweak your message and test again. That’s how you limit your risk when trying something new.
Finally, the mistakes we make while taking “risks” (assuming that we’re controlling risk) are investments – investments in knowledge that will serve us for years to come. The key is to learn from our mistakes.
It’s counter-intuitive, but you’re taking a risk no matter what you do so why not take risks that will help you learn and grow. By the way, set clear expectations with your employees and vendors about the types and amount of risk you’d like them to take. Otherwise you, like the American Idol judges, will be sending conflicting messages.
Please share your thoughts with The Invaluable Leader readers by posting a comment. If there are topics you’d like me to address, send me a note at dale@furtwengler.com.






