Would you like more influence?

Then learn to present your ideas succinctly?

ATTRACT Opportunities Instead of Pursuing Them…

…Using Counter-Intuitive Thinking

This week we’re going to explore Step 2, The Persuasion Myth, in a slightly different light.  As most of you know Step 2 says that we can’t persuade anyone of anything, they have to persuade themselves.  With that in mind our goal, typically, is to ask questions that allow the listener to discover new perspectives on the issue at hand and, in the process, validate their conclusions with their own experiences.

Fortunately, that’s not the only way (is there ever just one way?) to gain influence.  I’m sure that you’ve met people who didn’t say very much, but when they did everyone listened.

What was it about this person that made their words so powerful?  What allowed the person to command so much attention even though, typically, he or she is soft spoken?  One of the keys is brevity.  Most of us have experienced monologues that dragged on and on leaving us wondering “Is there a point to this?”

Why do we do that?  Why do we embark on these endless narrations?  Our natural tendency is to seek recognition.  This pursuit often leads to lengthy explanations of the:

• Situation we faced
• Obstacles we encountered
• Ways in which we overcame those obstacles
• Conclusions we reached
• Reasons why our approach is the best approach

It’s counter-intuitive, but if we take a few seconds to organize our thoughts:

• To provide only relevant information
• Preferably in question form
• To encourage discovery by our listeners

we’ll go a long way in influencing the outcome we desire.  Remember, the approach will be viewed as manipulative unless you keep an open mind.  You must be willing to consider the possibility that your conclusion is wrong.  Your questions should be crafted as explorations of new perspectives, not as leading others to your foregone conclusion.

By retraining our minds to present ideas succinctly we make ourselves more valuable to others.  The more powerful our words become, the more others admire this ability in us.  It’s why they seek our counsel, why they invite us onto their teams, why they want us involved in new initiatives.  That’s how we become INVALUABLE to them.

Attracting opportunities is only the beginning.  Visit www.pricingforprofitbook.com to discover how to get compensated well for the value you provide.  Enjoy!

If you’d like to receive a weekly email reminder with a link to The Invaluable Leader blog or if you’d like me to address specific topics, please send me an email at dale@furtwengler.com.  Please share your experience with our readers by posting a comment.

…you may want to try a different language.

I received a call from a woman who had forwarded her resume to me.  She asked “What can I do to make my resume more powerful?”  A few days later, a business owner told me that he was expanding his market and wanted some thoughts on how to craft his message for that market.

My answer to both was exactly the same, “Talk about the results you’ve gotten.”  When I see a resume that doesn’t highlight results, I question whether or not the person has produced any.  When I see marketing materials or a website that talks about what the business does I can’t help but wonder “What did the customer get?”

While both of the examples above relate to business, the universal language of results applies to all aspects of our lives.  If someone offers you child-rearing tips, advice on how to bring romance back into your life or ways improve your health, you’re going to discount that advice unless the person can demonstrate that he or she has gotten results.  And you should, after all it’s the result you’re after.  As the old adage says “if you don’t know where you’re going, any road will do.”  But we’re not interested in any road, we want to reach a specific destination – to get a specific result.

It’s a natural human tendency to want to talk about what we do.  That’s the way we’re wried.  Unfortunately, it’s not what potential employers and prospective customers want to hear.  They want to know, “Can you produce the result?”

It’s counter-intuitive, but if your message isn’t helping you get noticed, your probably speaking the wrong language.  You’re speaking the language of process instead of the language of results.  Whenever you’re asked “What do you do?”, pause a moment and think about the language you’re about to use.  If it’s the language of process, shelve that commentary.  Shift gears and tell that prospective employer or customer what results you can produce for them.  That’s how you stand out from the crowd.  That’s how you get noticed.  That’s how you get hired.

The 7 Steps to Becoming INVALUABLE program is designed to help you see more effective ways of doing business – ways that dramatically improve your bottom line while making your life easier.  In today’s blog I used Step 4, Seeing Similarities, to determine that the employment situation and the shift in market focus were exactly the same situation.  Then I used, Step 1, Contributory Negligence, to determine what these folks were doing that caused them not to gain the interest they desired.  Finally, I used Step 5, Contrarian Mindset, to demonstrate that results is a universal language.  For more information on the 7 Steps to Becoming INVALUABLE visit www.furtwengler.com/7steps.htm.

If you’d like to receive a weekly email reminder with a link to The Invaluable Leader blog or if you’d like me to address specific topics, please send me an email at dale@furtwengler.com.  Please share your experience with our readers by posting a comment.

Good news – My latest book, Pricing for Profit, was released 9.9.09 in the United States, Canada, U.K., Italy, France, Germany and the Netherlands.  It’s available in all the major bookstores – Borders, Barnes and Noble and Amazon.