Will Stimulus Package Work?
Monday, March 2nd, 2009When will we know that we’ve hit bottom?
There will be three indicators.
One of the questions we hear repeatedly in the press is “When will we know that the stimulus package is working?” I think the media is asking the wrong question. Don’t get me wrong, we need a stimulus package; the recovery, however, lies in the hands of small business and regional banks.
The keys to the economic turnaround have less to do with the stimulus package and more with an understanding of human nature. Economic recovery will begin when:
- We achieve price stability
- We achieve employment stability
- The banking community discovers a bold leader
When companies stop lowering prices in a futile attempt to salvage market share, the public will begin spending again. It’s counter-intuitive, but buyers postpone non-essential purchases when prices are falling in hopes of finding the lowest price possible. When prices stabilize consumers reallocate their dollars and resume spending.
Similarly, buyers return to “normal” buying habits when the fear of lost employment declines. Companies would be well-advised to make their layoff and early retirement offers all at once instead of spreading the announcements over months and years. Even with 10% unemployment, 90% of the workforce is still employed and has money to spend. Let’s help them regain the comfort they need to start spending again. That’s the quickest way to stop spiraling unemployment.
Finally, what we need from bankers is a leader who says “this loan customer’s balance sheet isn’t strong and their profits are non-existent, but you know what, they’ve never missed a loan payment. They’re still generating positive cash flow. We’re going to lend them the money they need to grow their sales and profits.”
We need a bank leader who, instead of foreclosing on a loan then renting that same home back to the original borrower at an affordable rental rate, says “Let’s let them keep the home and we’ll restructure the loan so that their payment is the same as the rent they would pay.”
It’s unfortunate, and counter-intuitive, but the banking community’s lack of trust isn’t in the borrower, it’s in themselves. It’s impossible to trust others unless we trust ourselves. Hopefully this week’s blog will reach those in the banking community so that they can discover the leadership this economy so desperately needs.
If you agree with my assessment, please pass it along to those in the business and banking communities who can effect the changes that will drive our economic recovery.
Please share your thoughts with our readers by posting a comment. If there are issues you’d like me to address, send me a note at dale@furtwengler.com






