Monday, June 26, 2006
We're not just talking about stocks and bonds
A financial planner friend tells the story of a customer who was reluctant to shift a portion of his portfolio from a high performing fund in order to rebalance his portfolio. His client asked "Why would I change now when I'm riding a winner?" My friend's reply "Your portfolio will be rebalanced. The question is do want to control it or do you want the market to do it for you?"
My friend's insight goes well beyond personal investing. In business, if you don't:
- pay attention to your customers needs
- listen to your employees concerns/desires
- understand the challenges your vendors face
they will rebalance your "portfolio."
Your best customers, those who value what you offer, will leave if you don't adapt to their changing needs. The top performers in your organization will leave if you don't offer them opportunities to learn and grow. Reliable vendors will leave if you become too demanding.
The best are always the first to leave. When the best leave you're left with lower profit margin customers, employees who produce less and suppliers that are less reliable.
Who's going to rebalance your "portfolio", you or the market?






