The Invaluable Leader by Dale Furtwengler
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Books Title

7 Steps to Becoming INVALUABLE CD

The Uniqueness Myth

Making the Exceptional Normal

Living Your Dreams

Offense or Defense?
Monday, March 27, 2006

A Winning Strategy!

Have you seen a sports team create a commanding lead, then lose the game?

What happened? The team's strategy changed from offense to defense. The team abandoned what had been working and began protecting the lead they had. I'ts natural to want to protect what we've gained, but it's not healthy. Let's explore the pyschological impact of changing from offense to defense.

In developing the lead, the team employs a strategy that works. Everything is possible for them; it doesn't matter what they do it just seems to work. Suddenly they change to a defensive mindset and doubts creep in. Can we expect this good fortune to continue? What if we've just been lucky?

Doubts are quickly followed by fear. Fear becomes reaction, not well-reasoned decision. The result is poor choices that cause the very thing we're trying to avoid, loss of what we already possess - a commanding lead.

The counter-intuitive choice is to continue doing what's working. If your focus is on creating new possibilities, new wealth, a new tomorrow, you'll add to what you've already gained. Play defense and you're likely to lose not only what you have, but the potential the future holds as well.

Eliminate Performance Appraisals
Friday, March 17, 2006

This potentially powerful tool rarely produces the desired result?

Why? Here are a few of the reasons:

  1. appraisal involves judgment; employees don't like to be judged
  2. managers have to defend their judgments; many abhor confrontation
  3. performance appraisals occur too infrequently for managers to become skilled in their use
  4. feedback systems are inadequate for employees or managers to monitor their progress
Other than that, they're wonderful tools. Seriously, it's time for a better tool. One that's worked well for my clients is a weekly meeting system that requires employees to set their goals and priorities for the coming week, then report their results the following week.

This system accomplishes a number of goals simultaneously; it:

  1. helps employees enjoy greater success
  2. celebrates that success every week
  3. uses missed goals to identify system inefficiencies that limit performance
  4. identifies where employees need coaching/training
  5. allows for quicker termination of employees who aren't interested in improving
Eliminate performance appraisals in your company. You'll not only become extremely popular, but you and your team will enjoy exceptional results.

For more information on this weekly meeting system, review the information on my book, Making the EXCEPTIONAL Normal.

The Desire for Market Share
Thursday, March 02, 2006

An Indication of Your Company's Health

When the craving for market share hits, find a place of quiet reflection. Your company may be on the brink of disaster.

When does this craving occur? For most business leaders, when their market share is threatened. The normal reaction is to pursue greater market share. This involves lowering prices and cutting costs to accommodate the lower prices. The result is often devastating.

Companies that embark on this strategy further diminish the value of their offerings in their customers eyes, create resentment in their workforce and the communities where they're located and, often, trigger price wars.

A more effective strategy, which is counter-intuitive, is to invest in innovation; not just in product design, but in services offered. It's through innovation that you achieve greater market share and protect your company from financial disaster.

There is only one time that it makes sense to pursue market share; that's when you have a commanding lead over your competitors. During this time you have the opportunity to generate incredible profits because you're the only game in town. That brings us back to our original question, why do you crave market share?

If the desire is the result of changing market conditions and you're not the one initiating the change, your company's health is suspect. If the desire stems from a competitive advantage you possess, go for it! Your company is fit, trim and poised to win the race.

Dale Furtwengler

About Dale

Dale Furtwengler is an internationally acclaimed author whose work is recommended by:

University of Glasgow
University of New South Wales
Australian Institute of Management


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