Pricing for Profit from Dale Furtwengler  
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  Pricing for Profit: How to Command Higher Prices for Your Products and Services
  Pricing for Profit opens your eyes to the “high cost of low prices” and equips you with the knowledge and confidence you need to charge more for your products and services by focusing on their value.
  This book was designed for:
 
Business owners and C-level executives responsible for price strategy.
 
Sales and marketing directors who want to position their offerings to get premium pricing.
 
Sales managers and sales executives involved in negotiating prices for their offerings.
 
Professionals whose hourly rates limit their incomes.
  Pricing For Profit helps you:
 
See how expensive low prices are - for you and your customers.
 
Discern your attitude toward price and how it influences your ability to command higher prices.
 
Understand what your customers really value
 
Convert that value into dollars and cents
 
Lead your customers to the discovery of that dollars/cents value
 
Use this knowledge to increase your average sale
 
Attract the buyers who really value what you offer
 
Avoid the pitfalls of a changing market.
 
Understand why the economy doesn’t matter.
Internationally Acclaimed Author
 
Sample Chapter

Pricing For Profit: How to Command Higher Prices for Your Products and Services
©2010 Dale Furtwengler
All rights reserved.
Published by AMACOM Books
www.amacombooks.org
Division of American Management Association
1601 Broadway,
New York, NY 10019

 
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Pricing for Profit was released in the United States, Canada, U.K., Italy, France, Germany and the Netherlands on September 9, 2009.  You can order this book at Amazon.com or at BarnesandNoble.com.

    
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Copyright © 2010, Dale Furtwengler. All rights reserved.