Pricing for Profit from Dale Furtwengler  
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Every company is looking for that competitive advantage - that one thing that will allow it  to garner the lion’s share of the market.  This program is designed to help you quickly and inexpensively determine what your customers value and how to provide it.

  
 
 
The Changing Face of Competition
  We live in a world where customers’ needs are changing at an accelerating pace and competition is coming from places we wouldn’t have imagined just 5 years ago. The Changing Face of Competition provides a simple methodology for growing your customer base and enhancing your ability to get higher prices in highly-competitive markets. The concepts in this program have been used to help independent lumberyard and hardware store owners compete with Lowe’s, Home Depot and WalMart.
   
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