Do you feel trapped by "industry pricing?"  Do you find yourself offering more and more to stay “competitive” without getting compensated for the additional value?  If so, it’s time to break the bonds of industry pricing.  It’s time for you to be compensated well for the value you provide.

Pricing for Profit provides you with the tools you need to command and get higher prices for your products and services.  You’ll discover:

• Who values your offerings enough to pay higher prices
• What they value
• What premiums they’re willing to pay
• How to increase your average sale
• How to attract those buyers
• Why the state of the economy doesn’t matter

Along the way, Pricing for Profit picks apart some common misconceptions about why you can’t change your price. Things like "My company lacks name awareness," "My competitors won't raise their prices," or "My customers only care about price."  Don't let these excuses deprive you of the profits you so richly deserve.  Pricing for Profit provides easy-to-use formulas, sample scripts, clear examples, and instructive exercises that will get you on the road to higher prices, greater profits with less effort.

AMACOM, a division of the American Management Association, is releasing Dale’s Pricing for Profit book on September 9, 2009 in the United States, Canada, U.K., Italy, France, Germany and the Netherlands.  You can place a prepublication order at Amazon.com or at BarnesandNoble.com.

The Uniqueness Myth and other misconceptions that derail businesses is designed to help you make the transition from specialist to generalist. Despite the market's protestations to the contrary, people who own their own businesses or who move up the organizational chart must, of necessity, become generalists. Since none of us comes with a complete set of skills The Uniqueness Myth provides the essential background needed in 10 different aspects of business:

• Strategy
• Marketing
• Sales
• Customer Service
• Pricing
• Production
• Organizational Structure
• Work Environment
• Finance
• Administration

Each of these aspects requires a different set of skills, yet they are interdependent. While none of us can be expert at all aspects of business, we can learn the essential elements of each, how to assure that new initiatives in any of these areas support your organization's strategy, and how to identify potential problems before decisions are made even though you're not an expert in that area.

In this book you'll discover:

• Why most employees don't produce anywhere near their potential.
• How you can increase your staff's productivity by 20% or more.
• That greater productivity can be achieved without stress.
• Why employees demonstrate more drive and initiative under the "Making the Exceptional Normal" system than other management systems.

Using the concepts in Making the EXCEPTIONAL Normal, you will avoid the pain of major operational overhauls. Make incremental improvements every week and you'll dramatically improve your team's performance.

What people are saying about this book:

"This system will work equally well in the boardroom and on the shop floor." - Jean Stone, Vice President

"My conversations with other members (of my association) alerted me to the fact that they have not accomplished this much in five years. My new hires are amazed at how much we accomplish with the limited staff we maintain." (After having installed 4 tracking systems within 12 months) - Steve Dohner, President

In business as in life outside work, there are a myriad of challenges that attempt to sap our strength, diminish our resolve and prevent us from getting what we want.  This book contains some simple, easy-to-apply concepts that have helped me stand tall in the face of adversity.

• Lessons from the Unsinkable Molly Brown
• The Right Companions
• Three Questions (for determining your success)
• History Doesn't Matter
• My Wish for You